Thursday, October 15, 2009

iPod takes over ESPN.com navigation - pushes online advertising

Okay, so most of you know that I'm addicted to Apple and can't get enough of their products. The marketing is pure genius and consistently pushes the limits by simply being smart. My latest ga-ga over Apple came when viewing this ad on ESPN.com. It's just a very intelligent way of a smart media buy with an excellent creative execution.